The loyalty intelligence platform

Seaters automates your sponsorship and invitation workflows by connecting inventory tracking, business logic, and ticket distribution so the right asset reaches the right guest at the right time.

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TRUSTED BY

Companies spend millions on sponsorships, skyboxes and VIP seats with the aim of earning loyalty.

Yet the process of getting the right tickets to the right guest is labour intensive and prone to error, with no sight on ROI.

We fixed it.

10M+Users managed

5M+Guests served

9M+Seats allocated

98%User satisfaction

How it works

The invitation lifecycle

Every capability plays its part across three phases: listen to your guests, match them to the right seats, then improve with what you learn.

Listen

Match

Improve

1Listen

Inventory

Centralisation of sponsoring assets

Demand

Capture people's preferences

3Match

Allocation

Seamless RSVP and a smart reserve list

Distribution

Distribute tickets before the event

5Improve

Satisfaction

Surveys to capture honest feedback

Comes with

Compliance

Every invitation, seat and acceptance is recorded, so you can answer the board without reconstructing it from mailboxes.

Permanent, per-event records
Permissions tracked per guest
Automated reporting for compliance teams

Insights

See how active your guests are, what they prefer and how they enjoyed each event, then segment them to target the right people next time.

Spot audiences growing or slipping away
Value delivered versus value wasted
Satisfaction and recommendation scores

Trusted by industry leaders

See how leading organizations use Seaters to maximize their event ROI

The power of experiences: how KPN builds customer loyalty with Seaters. By offering customers access to top-tier sporting events, KPN creates memorable moments that strengthen customer loyalty.

Discover how BNP Paribas is leveraging Seaters to distribute tickets for its We Love Cinema initiative.

How CNOSF and its partner federations distributed 100,000+ Paris 2024 tickets across 15 federations and 350 sessions, fairly and transparently, on a single Seaters platform.

You will be live on Seaters in four weeks.

Week one

We set up your environment: your audiences, your rules and your first experiences.

Week two and three

We connect your existing systems, from SSO to your CRM, and migrate your legacy data.

Week four

We make sure you have a successful rollout with the proper communication campaigns.

The long-standing collaboration between KPN and Seaters is a great success! As one of the first launching customers in the Netherlands, tens of thousands of KPN customers in the business market, consumer market, and employees have received tickets for events via the reserve list principle since 2015. This is always done fairly and efficiently thanks to Seaters' flawless algorithm, without devaluing the tickets. Whether it's tickets for sporting events like football and skating, or music events like concerts for MEAU or festivals like the Amsterdam Summer.

Mark Versteegen

Director Sponsoring KPN

Our goal as an Official Partner of the VriendenLoterij Eredivisie was to connect with football fans across the Netherlands in a truly meaningful way. The collaboration with Seaters has been instrumental in this, allowing us to seamlessly integrate our sponsorship benefits directly into the PLUS app in a short timeframe. Seeing that over 10.000 customers are requesting tickets on a weekly basis confirms we're successfully turning everyday grocery shopping into matchday dreams.

Thijs Junte

Marketing Manager Plus Retail

Where sponsorship budget quietly leaks

Empty seats, late cancellations, and no way to prove what any of it achieved.

of seats never get filled

of guests cancel within 48h

of events struggle to prove ROI

0:1

average invite-to-seat ratio

Security and compliance, built in.

GDPR compliant
ISO 27001 certified supplier
EU based
AI safety compliant

Integrate with the CRM system of your choice

Seamlessly connect with your existing tools and workflows, or build a custom API connection

Ready to reimagine your loyalty programs?

Let's discuss how Seaters' loyalty intelligence platform can maximise the impact of every sponsorship asset by orchestrating it with high-intent audiences.

Contact

Fred Versyck

Head of Product and Operations

Get in touch