In modern banking, many customer interactions are digital. While this makes life easier, it can also make relationships feel less personal. BNP Paribas, however, understood that true loyalty is not built on transactions, but on shared passions. The bank's century-long legacy in cinema is a prime example of this commitment.

To build a deeper connection with its audience, the bank decided to leverage its sponsorships to turn these passions into meaningful experiences.

From sponsorship to experience

Through its We Love Cinema platform, BNP Paribas transforms its sponsorship assets into unforgettable cultural experiences. From exclusive avant-premières to intimate film festivals, the bank uses film as a powerful way to bring people together and create lasting personal relationships.

Seaters gives BNP Paribas full control over ticket distribution. The platform supports a wide range of methods, from first-come, first-served to targeted distributions based on specific criteria. It can even prioritize guests who have never won or those who have tried the most times, ensuring every allocation is fair while providing BNP Paribas with maximum flexibility.

A scalable model for film and tennis

The integrated system allows BNP Paribas to reach communities all over France, from Paris to the smallest towns. Guests include a balanced mix of customers, employees, partners, or just the general public. BNP Paribas wants to share its love for cinema with everyone.

The same approach extends beyond cinema. On We Are Tennis, BNP Paribas uses Seaters to distribute tickets for tournaments like Roland Garros and Open 13, proving the approach can scale across passion points.

Map of We Love Cinema users

The strategic value of the partnership

The collaboration between BNP Paribas and Seaters is more than a logistical solution. It's a way to turn sponsorship into an impactful and strategic tool for engagement, ensuring that every seat filled represents a moment of connection between the brand and its audience.