From the start of the 2025–2026 season, PLUS became an Official Partner of the VriendenLoterij Eredivisie. This gave them the opportunity to connect with football fans across the Netherlands in a meaningful way.
Thanks to its sponsorship, PLUS has access to VriendenLoterij Eredivisie tickets. By collaborating with Seaters, they give their customers a fair shot at winning one of these tickets and attending the match of their choice.
The giveaway process is directly connected to the PLUS application, which has a digital wallet. For each purchase above €25 in a PLUS supermarket, a customer gets 1 point, with this they can enter a competition to get a chance to win two tickets to see their favourite VriendenLoterij Eredivisie club live.
Seaters provides full integration, ensuring a seamless process for users:
This ongoing campaign shows how sponsorship benefits can be opened up to the entire customer base. With Seaters handling the logistics, PLUS can continue to run nationwide promotions that are simple to enter, exciting to win, and directly tied to the passion of football.
"Our goal as an Official Partner of the VriendenLoterij Eredivisie was to connect with football fans across the Netherlands in a truly meaningful way. The collaboration with Seaters has been instrumental in this, allowing us to seamlessly integrate our sponsorship benefits directly into the PLUS app in a short timeframe. Seeing that over 10.000 customers are requesting tickets on a weekly basis confirms we're successfully turning everyday grocery shopping into matchday dreams."
Thijs Junte
Marketing Manager at Plus Retail
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