In the competitive world of telecommunications, building lasting relationships with customers is key. KPN uses its sponsorship portfolio to achieve this. Through Seaters, KPN directly connects valuable sponsorship assets with its customers.
The basis of this collaboration is the smart and efficient distribution of sponsored tickets. As a major partner of countless events, KPN has a significant number of tickets. Instead of leaving them unused, the Seaters platform offers a streamlined process to fairly distribute these tickets among the KPN customers that are interested.
The partnership of the two companies has evolved over the years. Proof of this is that since last year (2024), customers have been able to easily log in to Seaters with their KPN ID and they can even access their possible experiences via the MijnKPN App.
KPN provides a variety of exciting offerings. Customers can have a chance to win tickets to:
Seaters functions as a powerful source of data, giving KPN valuable insights into its customers' interests. By analyzing which events are most in demand, KPN can make its future offers even better and its communication more personal.
The collaboration also has a meaningful social impact. Every ticket requires a small contribution which goes to the KPN Mooiste Contact Fonds.
This small fee also helps reduce the amount of no-shows.
This strategic partnership is a blueprint for other companies to deepen their customer relationships and build a sustainable competitive advantage.
The partnership leads to a win-win situation: the customer enjoys unique experiences, KPN strengthens its brand and loyalty, and Seaters facilitates this process with a scalable and effective platform.
"The long-standing collaboration between KPN and Seaters is a great success! As one of the first launching customers in the Netherlands, tens of thousands of KPN customers in the business market, consumer market, and employees have received tickets for events via the reserve list principle since 2015. This is always done fairly and efficiently thanks to Seaters' flawless algorithm, without devaluing the tickets. Whether it's tickets for sporting events like football and skating, or music events like concerts for MEAU or festivals like the Amsterdam Summer."
Mark Versteegen
Director Sponsoring at KPN
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