How Port of Antwerp-Bruges connects with local communities through sponsorships
Port of Antwerp-Bruges is committed to building a sustainable port that balances economic growth with social well-being. To make its cultural and sporting partnerships truly meaningful for employees and corporate guests, the organization turned to Seaters.
Port of Antwerp-Bruges can manage all sponsorship assets in-house, from ticket distribution to follow-up. This gives the team full control and oversight over the process. Employees log in securely with their company credentials via Single Sign-On (SSO), making access simple and familiar.
With Seaters, Port of Antwerp-Bruges transforms its sponsorship assets into a fun benefit for its people. This helps the company maximize its return on investment but also reinforces its identity as an organization that values both employees and community.
5+years of collaboration and partnership
400+different events
10K+tickets distributed
Diverse sponsorship portfolio of local events
Football
tickets for Club Brugge, Royal Antwerp FC, Cercle Brugge, Beerschot, and SK Beveren, plus European fixtures for those clubs (like the Championship league campaigns of Club Brugge)
Culture
experiences like KMSKA museum visits, the Brussels Philharmonic, and the Jurassic Park Film Concert.
Other sports
VIP access to the Soudal Open golf tournament and Antwerp Giants basketball games.
2 different audiences for sponsoring tickets
Employees
Who can choose between a wide range of cultural and sporting events on Seaters' platform.
Sales team
Who makes use of Seaters' guest management system to pick the right guests for different hospitality opportunities in order to strengthen client relationships and business initiatives.
Charlotte Van Ballart
Program Advisor Online & CRM CM/OL at Port of Antwerp-Bruges
Our collaboration with Seaters has brought clear improvements to how we manage guest invitations and hospitality. The platform offers a structured and user-friendly approach, supporting a professional experience for our relations. We particularly value the active and flexible support from the Seaters team; their willingness to think along and adapt makes them a valuable partner. We look forward to continuing this constructive partnership and further enhancing our event experience together.
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