RTL partners with a wide variety of events, from concerts and music shows with the biggest names in the industry to exhibitions, football and hockey matches, and trips to amusement parks. As a company that values entertainment and its strong team culture, RTL uses these partnerships to create a great atmosphere at work and give its employees a chance to enjoy unique experiences together. The collaboration with Seaters provides the perfect platform to bring this vision to life.

A tailored experience for employees

RTL has set up an employee audience in Seaters, ensuring these popular tickets are reserved for its internal team.

Employees can easily explore what's on offer. The list includes:

• Major concerts from artists like Ed Sheeran, Kylie Minogue and Justin Timberlake.
• Sold-out festivals such as Werchter Boutique and Pinkpop.
• Top-tier football matches, including highly anticipated JPL derbies like Anderlecht vs. Club Brugge, and exciting national team matches like Belgium vs. France.
• Family entertainment like Disney on Ice and visits to Pairi Daiza.

This mix of experiences ensures there's something for everyone, all closely linked to the company's values.

I love this initiative and even my family is happy that I work at ING and can have such perks.

Strategic control and measurable impact

RTL remains in full strategic control over the process. They have the autonomy to create the experiences on Seaters themselves and to manage ticket distribution based on their own criteria.

RTL also has direct access to real-time reporting, giving them detailed insights into employee engagement. This allows them to measure the success of their sponsorship investments and understand which events resonate most with their team, making it a powerful tool for staff retention and appreciation.